George has been Chairman of TRUEinvivo since 2019. He is CEO of the Sutherland Health Group, he is our Healthcare Market Advisor and our Investor Director. He has a background in major fast moving consumer goods (FMCG) and medical device companies with skills in sales, marketing, buying, budgetary control and general management. He has managed business with most of the major UK retailers and Amazon and many years of experience in dealing with the NHS. He has set up, and run private companies, has experience in raising corporate finance, pre and post IPO, and founded and run a public company.